A Handbook of Ideas and Shortcuts for Club Marketing, Public Relations and Communications Officers.
Marketing helps sell Rotary with the objective of developing membership.
Public relations promote Rotary to create an awareness of our benefit to the community. The two are intrinsically linked so every Rotary event is a Marketing opportunity and every sentence and photograph communicates a message of who we are what it is to be a Rotarian.
This publication forms a distillation of information and resources available and useful to clubs for the promotion of Rotary International. It is not intended as a substitute for the longer documents but rather as a time saving vehicle for those navigating these resources for the first time.